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Birkenstock goes public on New York Stock Exchange_我的网站

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一 | Birkenstock took a big step forward on Wall Street this week, taking the nearly 250-year-old German shoe and sandal maker public.The footwear, often seen as a counter culture shoe for hippies, and in more recent years influencers, has become must-have footwear for many people, but Birkenstock's Initial Public Offering, or IPO, which was originally priced at $46 per share, didn't attract the dress shoe-wearing stock brokers on Wednesday.Shares opened at $41, near the lower end of its expected range of $44 to $49 set a week prior, as Birkenstock CEO Oliver Reichert rang the opening bell in a room surrounded by traders sporting the opened-toed footwear and others waving the sandals in the air.Birkenstock Holding Ltd. sold nearly 10.8 million shares in the offering, which raised about $495 million on the day. Its shareholders sold an additional 21.5 million shares, according to the Associated Press."Through the strong reputation and universal appeal of our brand -- enabling extensive word-of-mouth exposure and outsized earned media value -- we have efficiently built a growing global fanbase of millions of consumers that uniquely transcends geography, gender, age and income," Birkenstock said in a recent regulatory filing with the Securities and Exchange Commission, according to the AP.What started out in 1774 as a somewhat frumpy, but functional arch support sandal has transformed into a cult fashion item and billion dollar business, bolstered with support from the recent blockbuster hit "Barbie" when Margot Robbie's character is forced to choose between high heels or the strappy suede footwear.In tandem with the opening on Wall Street, Birkenstock hosted three consumer activations in public parks throughout Manhattan and Brooklyn.To highlight New York as "the city that never stops walking," the brand created what it dubbed "Birkenfields" for a public sensory experience that explored the brand's nearly 250-year heritage and expertise in foot health.The global brand is deeply rooted in foot health maintenance as well as a family tradition of shoemaking: Its inventor sought to provide function, quality and tradition as Birkenstock's core values.Over 95% of Birkenstock products are assembled in Germany with more than 90% of their materials and components sourced from Europe, ensuring the brand meets "the highest environmental and social standards in the industry by operating state-of-the-art scientific laboratories for materials testing," according to a company press release.。

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去年秋招，毕业生小张拿到上市公司星宇股份（601799.SH）的offer。今年7月入职后，他原本计划在这家公司开始职业生涯，却没想到仅一个多月后，便接到公司要求离职的通知。

三 | 8月8日，在会议室里，HR以“市场大环境不好”“公司经营出现一些状况”等理由，要求应届生们离职，而离职证明上统一写“个人原因离职”。如果不接受，等待他们的只能是调岗至一线操作岗位，也就是应届生们口中的“打螺丝”。

四 | 据多名学生提供的录音，HR提出的方案是，当天签解除劳动协议，公司额外支付半个月工资作为经济补偿，实际出勤薪资正常发放，8月份社保正常缴纳。离职证明需统一写“个人原因离职”，公司提供星宇的求职推荐信，宿舍给予一周缓冲时间。如果不接受以上方案，等待他们的只能是调岗，愿意留下来的人安排至一线操作岗位，薪资、福利待遇均按操作工岗位重新签订。

五 | “那这样的话，我们大学硕士这些年不都白读了吗？”被裁掉的应届生梨子表示，这样的调配匹配度极低，具有“羞辱逼退”的成分。多名应届生向九派新闻财经记者表示，此前应届生群里约有四百多人，裁员后群内名单仅剩120人左右，大约有70%的应届生已经不在群内。同期还有不少老员工也被面谈、被逼离职。

六 | 小张猜测，裁员名单可能是根据各岗位饱和情况确定的。据星宇股份官网介绍，公司专注于汽车车灯的研发、设计、制造和销售，是我国主要的汽车全套车灯总成制造商和设计方案提供商之一，产品覆盖德系、日系、美系、法系和中国多家自主品牌整车企业。

七 | 财报显示，2023年至2025年，公司实现营收102.48亿元、132.53亿元、152.57亿元，同比增长分别为24.25%、29.32%、15.12%，营收增速略有放缓。

八 | 今年一季度，公司实现营收34.299亿元，净利润3.55亿元，分别同比增长10.8%和10.3%。就在此次裁员约谈前一周，7月29日，星宇股份二次向港交所递交上市申请，重启搁置半年的“A+H”上市计划。值得注意的是，星宇股份招股书显示，截至2026年一季度末，公司现金及现金等价物合计约20.80亿元。

九 | 记者查询星宇股份官网发现，目前其校园招聘页面暂无在招岗位。针对是否恶意辞退应届生一事，记者尝试致电星宇股份，截至发稿前暂未有人回复。《每日经济新闻》记者注意到，星宇股份背后站着一位颇具传奇色彩的女企业家——周晓萍。她从卫校教师到“车灯女王”，用30多年时间将一家小厂打造成年营收超150亿元的行业龙头。

周晓萍图/视觉中国（资料图）

周晓萍图/视觉中国（资料图）公开资料显示，周晓萍早年毕业于白求恩医科大学（2000年并入吉林大学），毕业后曾做过卫校教师。20世纪90年代，校办企业风潮正盛。1993年，周晓萍任武进县星宇车灯厂厂长，1994年8月，该厂更名为常州市星宇车灯厂。彼时，很少有人会想到，这家小厂日后会成为国内汽车照明产品供应商龙头。2000年5月，常州星宇车灯有限公司正式注册成立，2007年改制为股份有限公司，2011年2月在上海证券交易所上市。星宇股份招股书显示，目前，周晓萍直接持有公司42.00%股权，并通过一家公司间接持有6.19%股权，加上其母亲孙娥小的持股，控股股东合计控制星宇股份54.30%的表决权。